5 Best Practices For Making Money Blogging – Without Losing Your Soul

If you’re reading this, then I’m guessing you have or are thinking about starting a blog. And if that’s the case, I’m also guessing that some point in time, you’ve wondered how to make money from your blog at some point in time. 

Well, I’ll tell you: affiliate marketing is the answer! Affiliate marketing is when an online retailer pays a commission for each affiliate’s sales (i.e., bloggers). 

There are many ways to do affiliate marketing on your blog, and it can be a great way to bring in extra income without relying solely on advertising revenue or banner ads.

Build a Relationship With Your Audience.

There is a lot of information about how to make money blogging, but one thing that no one talks about is building a relationship with your audience. 

Photo by Pixabay

While it’s essential to create high-quality content and share it on social media, the most successful bloggers know that their success depends on their connections with their readers. Building this connection takes time and effort—you need to consistently post content that matters to your audience and engage with them on social media platforms like Twitter and Facebook.

You can build those relationships by inviting user comments on your blog posts. When someone leaves a comment on one of your articles, respond. 

This can be done by replying directly in the comment section or by creating an entirely new post where you answer questions posed by readers in previous comments (and don’t forget: always give credit where credit’s due!). 

You should also encourage people who visit your site regularly (like daily) by asking them questions via polls or surveys. This way, when they see a new post go up later down the line, they’ll know exactly what subjects matter most since they’ll have already answered those very questions!

Choose Your Affiliate Program Wisely.

Choosing your affiliate program wisely will be the difference between earning a couple of hundred dollars a month and crossing the six-figure mark.

Image source: C.J affiliate site

So how do you choose an affiliate program that aligns with your blog? First, look at what products you already use on your site. If they’re all from Amazon or another well-known retailer, it might make sense to sign up for their affiliate program (which has no minimum earnings requirement).

If you have multiple brands that are relevant to your audience but don’t offer any discounts or promotions through an affiliate program (e.g., Apple), then consider signing up for one of the more prominent players like Rakuten LinkShare or CJ

These sites often have better commissions than smaller companies but are harder to work with because there are more hoops to jump through.

But suppose you have several brands that could be relevant for your audience and don’t offer any affiliate programs. In that case, signing up for an affiliate network like ShareASale or Impact Radius makes sense. 

These companies will help you find the best kind of products that are relevant to your audience so that you can promote them via their affiliate program.

Use Your Own Experience to Write About the Products You Promote.

This is a straightforward, common-sense idea: if you want to write about products, you should be familiar with those products. 

If you’re not an expert in the field, it makes sense that you would want to talk about how your experience of using the product might help your readers.

Photo by Katerina Holmes

But how can this work for affiliate links? Well, let’s say that you have written a blog post about cooking with coconut oil. Since you have been using coconut oil in my kitchen for quite some time now (and having quite a bit of fun doing so),  You decided to include an Amazon link at the end of my post directing readers toward one of their favourite brands. And because you have used this particular brand myself—and know its strengths and weaknesses. 

You can provide helpful information like where they can order it online or what its pros and cons are compared with other options on the market today.”

As a result, my readers can make an informed decision about which brand of coconut oil best suits their needs. And since I am not personally making money from this sale (I’m only getting a small commission), there isn’t any conflict of interest between my readers and me—they can trust that the information they find on my blog is accurate and unbiased.

Keep Your Audience in Mind as You Promote Products.

As a blogger, you must keep your audience in mind as you promote products.

Photo by Ketut Subiyanto

You may be tempted to wax poetic about the latest kitchen gadget or fashion trend, but if those things don’t interest your readership, they won’t care about them either. Instead of trying to sell something that doesn’t fit the tone and theme of your blog, try writing more about yourself and the experiences that shaped who you are today:

  • What are your thoughts on being an entrepreneur
  • How has having kids affected your life (and maybe even how it’s changed your views on parenting)
  • What kind of music/books/movies inspire you?

This is a great way to show your readers that they’re not alone in the world, and it’s an easy way to connect with them on a deeper level. You can also write about your struggles as an entrepreneur (or even just as a parent), which will help your audience feel like they know you better. By sharing your own experiences, you’ll create a more personal connection with your readers. This will help them trust you and feel comfortable purchasing products from your business.

If you’re looking for inspiration, try reading through some of the posts on this blog or checking out our latest press releases. You can also check out some of the videos we’ve made or read through some of our older blog posts.

Use Social Media to Drive Additional Traffic to Posts That Include Affiliate Links.

Use social media to drive additional traffic to posts that include affiliate links. One of the best ways to generate new readers is by using hashtags on your blog post. 

Photo by path digital on Unsplash

These are words with a pound symbol in front of them, like #personalbloggingtips or #contentcreation. You can also use multiple tags for a single post (like #socialmediatips). When someone searches for one of these terms on Twitter or Instagram and clicks on your hashtag, they’ll see all the other posts that use it. That’s how you build your audience!

If you want more people to find out about your blog, don’t forget that there are tons of other bloggers who might be interested in collaborating with you on a post or two! Just reach out through direct messaging and say hi! It never hurts anything…or does it?

Ensure your content is easy to read and understand to generate more traffic. Try using subheadings in your posts (like this one) so people can quickly scan what the article is about and decide if it’s something they want to spend their time reading. Use bullet points whenever possible for lists, too! They make things easier for readers who wish to quick facts without sitting through a long-winded paragraph.

Build a Personal Relationship With Your Audience

You can build a personal relationship with your audience through blogging and affiliate marketing.

Writing about products or services you use and recommend to others helps build your readers’ trust. It also helps them see that you are an authority on the topic. This leads to more clicks on affiliate links of products/services they might be interested in buying too!

Use social media to drive additional traffic to posts that include affiliate links. You can do this by sharing these posts through Twitter and Facebook and adding relevant hashtags, so people searching for those topics will come across them when doing searches on those platforms.

Remember, when you use affiliate links in your posts, it’s essential that you inform your readers of this fact. This is because some people may be under the impression that you are giving them a personal recommendation, not an advertisement for a particular product or service.

To avoid confusion, clearly state that you are an affiliate marketer and provide a link where people can go if they don’t want to see any affiliate links in the future. It’s also important to mention this at the top of your posts so that readers who aren’t aware of what affiliate marketing is knowing what’s happening.

Conclusion

Keep in mind that blogging is a long-term commitment, and it can take some time for your blog to become profitable. Don’t let this discourage you, though! Even with the five best practices we discussed above, it took me two years before I started seeing any actual results from my blogs. The important thing is to keep going—and don’t forget that along the way. 

There will be many ups and downs (mostly downs). But if you stay focused on what matters—your readers and their needs—eventually, things will turn around!

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